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2020-02-18 08:07:14 官方地址:http://pm2517.com 浏览次数 199192
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Microsoft is making a s

ignificant move into UK programmatic video advertising, one of the fastest growing digital c

ommercial

sectors.The US tech giant is launching Microsoft Video Network in the UK, wh

ich will allow advertisers to buy pre-roll video ads programmatically across its MSN content portal, along with 350 publishers that are part of the network.Microsoft is lagging behind its rivals when it comes to video content and its advertisin

g opportunities.Rival Google owns YouTube while AOL boasts web advertising platform Adap.tv, which it has launched a programmatic network around.However, Microsoft is aiming for Microsoft Video Network, which is suppor

ted by Nielsen, comScore and in-house data to help with targeting ads, to be a compelling sell to advertisers and help it win market share.The network launches on Thursday in the UK, following its launch in the US, though Microso

ft declined to name its publis

hing partners.Owen Sagness, general manager of Microsoft Advertising

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