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2020-03-29 01:05:15 官方地址:http://pm2517.com 浏览次数 552791
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The company behind the most popular adblocking software has fended off a fifth legal challenge in Germany.A Munich court has ruled against one of Germany’s biggest newspapers, Sddeutsche Zeitung, saying Adblock Plus and its “acceptable ads” programme were legal.As part of the ruling, the court

dismissed the newspaper’s argument that Adblock Plus was interfering in a contract readers were entering into with the newspa

per that included accepting ads.Apple ad-blocking software scares publishers but Google is target Read moreIt is the last of a tranche of legal cases brought by German newspaper publishers and broadcasters against the company behind Adblock Plus, Eyeo. Germany’s largest newspaper publisher Axel Springer, business title Handelsblatt and broadcaster RTL Interactive are among that have unsuccessfully challenged the legality of the software. Adbl

ock Plus spokesperson Ben Williams said the ruling showed the court viewed adblocking as a challenge and opportunity rather than a threat.“Look, we don’t want to pile on publishers here,” he wrote. We know that the transition from print to online is still a hu

ge challenge. But we view adb

locking much

like the court: as an opportunity, or a challenge, to innovate.”However, the ruling is unlikely to mark the end of legal challenges to Eyeo, and the case could go to appeal.Eyeo has riled publish

ers concerned about growing numbers

of people blocking ads because many are

relying on digital advertisin

g to compensate for sharp

declines in print revenues. Adblock Plus opens up about how 'acceptable ads' work Read moreThe acceptable ads programme, under which Eyeo allows some publishe

rs to run vetted ads and charges larger ones for the privilege, has proved esp

ecially controversial. Eyeo claims about 70 companies are signed up, but has not disclosed th茉莉王中王 eir names.Adblock Plus has said it is setting up an independent group to oversee acceptable ads, but has failed to provide details about

who will be

represented on the body. Last month UK Culture secretary John Whittingdale described adblocking as a “modern-day protection racket”, which was widely interpreted as a reference to the Adblock Plus whitelist.Sddeutsche Zeitung had not responded to a request for comment at the time of publication.

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