ngtime Netflix users have enjoyed full high-definition streaming for $7.99 a month, grandfathered in on a plan thats cheaper than whats currently available to new subscribers. But all good things must come to an end. The company re
iterated in a note to shareholders Tuesday that those lower-paying users will soon face a choice: Keep paying $7.99 a month but get downgraded to standard-definition streaming only, or fork over the $9.99 a month that new customers pay and get full high-definition content. That doesnt sound like much, but its the difference between about $96 a year and about $120 a year. Thats a difference that could change the streaming calculation for some. Still, Netflix has given customers plenty of reason to stick around namely, top-notch shows that arent available anywhere else, like House of Cards and Jessica Jones. Indeed, Netflix is confident that it wont lose subscribers over the price hike, whic
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History When Young Americans Were TIME's Person of the Year, This Man's Face Helped Inspire a 'Portrait of a Generation' Given these members have been with us at least two years, we expect only slightly elevated churn, reads the companys shareholder letter. It isnt clear exactly how many Netflix users are currently on the $7.99 a month grandfathered plan. Write to Alex Fitzpatrick at firstname.lastname@example.org.