ndroid KitKat: Google to name its new operating system after Nestle chocolate barInternet giant Google will call the new version of its mobile operating system A
ndroid KitKat in a tie-up with Nestle. It has chosen sweet-themed names for the system - which powers one billion smartphones and tablets - since Android Cupcake in 2009. There had been speculation that the latest version - successor to Android Jelly
Bean - would be named Android Key
Lime Pie. Marc Vanlerberghe, director of Android marketing, sai
d: We couldnt imagine 北京五环现 马跑狗追 a better name
for our Android K release than the tasty chocolate thats been a favourite among the team since the early days of Android. Patrice Bula, Nestles
head of marketing, said: Were excited to announce this partnership with Android,
the worlds most
popular mobile platform, which will help us to enable even more KitKat
to enjoy their break. KitKat is one of the worlds top 10 fast-moving consumer goods brands in s
ocial media in terms of fan numbers and engagem
ent. We continue to build on its strong digital presence with interactive, creative branding campaigns. The release of A
ndroid KitKat will
be marked with a competition to win prizes including 1,000 Google Nexus 7 tablets through more than 50 million specially-branded KitKat bars.
Consumers can take part by buying special packs of KitKat four-finger and KitKat Chunky multipacks available in Sainsburys, Morrisons, Asda and Tesco.