n for $8.99 per month. This price change comes as the company’s streaming branch prepares a strategic shift that will see increased spending on originals and a greater focus on
broad genre hits.Remember, the service is poised to roll out a Lord of the Rings TV series in the near future, which could end up being the most expensive show ever made.Amazon Prime Video’s biggest competitor, market-leader Netflix, rolled out its third price increase in the last three and a half years in late 2017. The streamer upped its $9.99/month plan to $10.99/month and its $11.99/month plan to $
13.99/month. However, both Amazon and Netflix have room for further price hikes, which should be expected by consumers, with CBS’ Showtime over-the-top (OTT) service costing $11 per month and Time Warner’s HBO Now at $15 per month.“In general, they’ve got pricing power because of their loyal user base,” Mike Kel
ly, CEO of Kelly Newman Ventures, told Observer. “To be honest, they’ve most likely raised their prices simply because they can.”Amazon is estimated to have around 80 million
worldwide Prime subscribers, with roughly half that number estimated to be using the Prime Video service. In February 2017, the company said it generated $6.4 billion in revenue off of its retail subscription services. According to Va打开彩虹六号卡慢 riety, the company spent $4.5 billion on content
the last year.Netflix has 109.25 million subscribers worldwide, including 52.77 million in the U.S. It invested $6 bil
lion into content in 2017 and is prepared to spend as much as $8 billion in 2018. The company is currently growing at a rate of around 4 million new subscribers per quarter.